AI lead qualification: scoring and routing leads automatically

Most teams lose good leads in the gap between "form submitted" and "a rep noticed." AI lead qualification closes that gap by scoring and routing every lead the moment it arrives, so your reps spend their hours on the ones worth working.

Fit + intent, scored together

Two questions decide a lead's score. Fit: does this company match your ICP, by size, industry, and role? Intent: are they showing buying signals, pricing-page visits, demo requests, the words they used? AI can read both from enrichment data and the lead's own message, instantly.

Route on the score

• High fit + high intent, straight to a rep, now, with the context attached.
• High fit + low intent, into a nurture sequence until intent shows.
• Low fit, politely deflected, so no one wastes an hour on it.

Where the human stays

AI does the scoring and routing; a human still runs the conversation and makes the call on edge cases. The point isn't to replace the rep, it's to make sure the rep only ever opens leads that deserve their time.

Speed-to-lead wins deals. Automated scoring means your best lead never waits in a queue behind a tyre-kicker.